The Future Of Calls Is Here
Creating the new and improved Smalltalk, redefining how we connect and communicate.
Client
Smalltalk is revolutionizing the way we make phone calls by harnessing the power of AI and cutting-edge technology. Their vision is to transform ordinary phone conversations into extraordinary, enriching experiences that transcend traditional communication boundaries through (to name a few)—
Breaking down geographical barriers and enabling instant communication with anyone, anywhere in the world—at no cost.
AI-Powered Enhancement: Employing advanced AI technology to enhance phone calls. It's not just about talking but also recording, transcribing, and summarizing conversations.
Overview
I've joined forces again with Iqram Magdon-Ismail (Co-Founder of Venmo) to embark on a brand revolution. Together, we sculpted a narrative north star, forged a versatile visual toolkit that ignites the senses, and ushered in a new era of unparalleled user-centric design.
ROLE
Lead Product Designer
TEAM
Iqram Magdon-Ismail, Founder
Matt Hamilton, Engineer
TOOLS
After Effects, ChatGPT, Figma, Getty Images, Illustrator, Looka, Noun Project, Smalltalk, Webflow
A NEW FOUNDATION
A NEW FOUNDATION
A NEW FOUNDATION A NEW FOUNDATION
Collaboration lies at the heart of Smalltalk's ethos, fostering unity, representing diverse voices, and creating lasting memories. From team workshops to countless stakeholder interviews, I utilized our shared perspectives to help shape the foundation for Smalltalk's brand refresh and experience redesign. Sketches then served as catalysts for directional discussions and were shared with a diverse range of users, including current customers, friends, and even strangers, to gather/evaluate their feedback.
Last row, from left to right: photo by Jack Davison, collage by Sarah Charlesworth, and painting by Nicolas Party
BOLD & REBELLIOUS
BOLD & REBELLIOUS
BOLD & REBELLIOUS BOLD & REBELLIOUS
Building on this collaborative process, I set out to differentiate Smalltalk from the industry crowd, creating a brand personality that equals the worldwide energy around revolutionized communication. I built a dynamic visual and verbal system that can accurately reflect this new direction across every touchpoint, positioning Smalltalk as bold, rebellious risk-takers railing against the norm, embracing everyone, no matter who they are or where they're from.
