Healthcare Done Your Way

Building an all-in-one telehealth solution from the ground up—research to launch.

Client

Kyle Robertson, the visionary mind behind Cerebral (currently valued at $4.8 billion), reached out to me in January about coming on to help him build the "Amazon of telehealth." Zealthy's mission is all-encompassing, treating everything from the common cold to anxiety and more, but mainly, it's high-quality, virtual care at affordable prices nationwide. How could I not say, "Absolutely, I'm in!" and become a part of this journey?

Overview

Zealthy's field expert, Robertson, honed in on the target offerings. From this, I crafted multiple medical questionnaires, ensuring clarity and accuracy, detailed our information architecture in a 30-page logic doc, and forged a streamlined design system. The culmination of my efforts resulted in crafting over 300 mobile-first web pages. And I maintained open communication with Kyle throughout, faithfully delivering on tight deadlines.

ROLE

Founding Product Designer

TEAM
Kyle Robertson, Founder
Harry Kran-Annexstein, Engineer
Dmitry Kurbatov, Engineer

TOOLS

Figma, Getty Images, Google Docs, Jira, Noun Project, Slack, Unbounce, Zoom

Prior to my arrival, Kyle had not only successfully pinpointed Zealthy's key treatment domains—primary care, skincare, hair loss, erectile dysfunction, weight loss, and anxiety or depression—but also collaborated with top medical experts to develop initial questionnaires for each. This effort laid a strong foundation for future teamwork and progress.

Optimal questionnaires

Upon joining, I immediately put my UX copywriting knowledge to use, providing valuable input and collaborating closely with a team of specialists. Recognizing the unique complexity of the healthcare industry, we iterated continuously until we developed the most effective questionnaires.

Something Kyle taught me early on is that MVP in healthcare isn't enough; you must prove it works. There’s no trial run, no do-overs—patients' lives are at stake. The margin for error is razor-thin. You either get it right, or you don’t, and that takes time, commitment, and precision.

Complex logic work

Together with Kyle, we crafted a 30-page logic guide to connect the many condition-specific flows—both synchronous and asynchronous—paving the way for a smooth, effortless user experience without usability hurdles.

Simple, successful designs

Amidst the allocated four-month deadline, I developed a straightforward design system, including a questionnaire template, enabling me to complete 300 mobile-first web pages as efficiently as possible.